I'm Senior Art Director based in São Paulo, Brazil, focused on graphic & digital design, interactive projects and UI/UX
Senior Designer
• Creating compelling visual concepts for promotional materials and in-game assets, contributing to the overall visual identity of the Honor of Kings MOBA game.
• Designed e-Sports graphic assets (including lower-thirds and lettering), enhancing the visual presentation of e-Sports events and tournaments associated with the game (Youtube Streams).
• Developed key visuals for out-of-home (OOH) advertising campaigns, effectively capturing the attention of target audiences and promoting brand awareness for Honor of Kings.
• Crafted engaging social media content for Tencent, leveraging visual elements to drive audience engagement and promote community interaction around the game.
• Collaborated closely with internal teams and stakeholders to ensure alignment with brand guidelines and project objectives, while also contributing fresh and creative ideas to elevate the visual impact of promotional materials across various platforms.
• Demonstrated a keen understanding of the gaming industry and e-Sports scenario, incorporating relevant trends and insights into visual designs to maintain relevance and appeal to target audiences.
Senior Interactive Art Director
• Collaborated with a diverse global team to develop compelling pitch decks, showcasing innovative strategies and captivating presentations to effectively communicate client proposals.
• Generated impactful key visuals tailored to client briefings, resulting in heightened engagement and favorable impressions throughout campaign initiatives.
• Designed intuitive graphic interfaces for mobile applications and websites, prioritizing user-centric principles to enhance overall user experience (UI/UX).
• Implemented a structured methodology, including design thinking, research and user roadmap to map interactions, creating personas to help understand customer needs and design system development to optimize user interactions with digital products, fostering seamless and enjoyable experiences.
Senior Art Director
• Led visual and design initiatives as Art Director, implementing Service Design (UI/UX) and design thinking methodologies for game applications, mobile apps, presentations, and websites.
• Developed intuitive user interfaces, aligning with best practices to ensure optimal user experiences across platforms.• Collaborated with cross-functional teams to deliver client-centric design solutions that met project objectives.
• Stayed updated on industry trends to drive continuous improvement in design processes and deliver innovative solutions.
Art Director
• Provided integral support to the creative team in designing a wide range of assets for social media campaigns, websites, and online presentations.
• Collaborated closely with designers and content creators to develop visually engaging social media campaign assets that effectively communicated brand messages and promoted client products or services.
• Assisted in the creation of visually appealing websites, ensuring consistency with brand identity and user-friendly navigation for optimal user experiences.
Art Director
• Played a key role in preparing online presentations for pitches, contributing to the development of compelling visual content that captured client interest and communicated project proposals effectively.
• Provided valuable support to the sales team by assisting in client presentations, offering insights on design aspects and ensuring alignment with client expectations.
• Demonstrated flexibility and adaptability in supporting various creative projects, contributing to the overall success of client campaigns and sales initiatives.
Freelancer Art Director
My role was to design creative online banners and hotsites and also supporting the creative team in building up campaigns for brands such as Vivo, Terra, Itau, PEPSI and Bhrama
Art Director
Worked developing creative concepts and keyvisuals for online campaigns, digital presentations and crafting hotsites for retail campaigns