To launch Fuser, a new DJ video game from the makers of Rock Band, we create a live broadcast game proving that anyone could be a DJ for a day. The idea was put the audience into a DJ battle against other players using the Fuser game and we've invited the DJ DIPLO to support players and vote which DJ would be crowned as the winner. Our live DJ battle on Twitch garnered a benchmark-crushing live audience of over 728,000 with over 13,000 chat interactions. In the end, the world voted for their winners and crowned a gamer named Curtis Tran champion, dethroning Diplo.
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Credits
Creative: Felipe Libano
Lead Art Direction: Renato Lucena
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PR
◦ Creative Media Awards 2020 / Influence Marketing - Winner
◦ The Webby Awards 2021 / Virtual & Remote Music - Nominee
◦ The One Show 2021 - Shortilist
◦ Art Directors Club 2021 - Shortlist
NME