Seeking to promote its brand new series - Jack Ryan - Amazon reach us out to create a huge installation for the 2018 Comic Con San Diego edition. At 60,000 square feet area, the idea was to put the attendees into the Jack Ryan world, creating an immersive 4D experience using VR and reality-based challenges rigged on an OptiTrack system.
Alongside MMSP team of creatives, we come up with several tasks to be completed by the attendees, such as: Helicopter drop, plank walk, combat simulation, zipline escape and car chase - all them using VR goggles.
Design wise, I also was in charge to create the branding, designing the logo and all the online and offline materials, such as webpage, badge designs, intel gear prints and the art direction of the exterior design that wrap the whole building
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PR
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Credits:
Creative Directors: Rafael Fittipaldi, Alex Fittipaldi
Art Direction & creative: Renato Lucena
Copywriter: Kate Hardman
3D & concept art: Henrique Kazuo, Thiago Assunção